Coaching for CROs and Sales Leaders
Scale with consistency, repeatable execution and continuous improvement
Today’s CROs and Sales VPs face relentless pressure — to shorten sales cycles, hire and retain top performers, forecast with precision, and drive consistent execution. All while leading through rapid change, rising complexity, evolving buyer expectations, and market volatility.
Advice can help. But meaningful change happens when you take a step back, assess what’s truly working — and confront what isn’t.
That’s where coaching comes in.
The gains aren’t found in one-off tactics. They come from aligning behaviour, people, process, and discipline — then building the habits that deliver, repeatedly. True breakthroughs happen through structured, continuous improvement — not heroic sprints.
Common Challenges
Inconsistent execution across regions and/or sales executives
Low forecast accuracy or missed deal reviews
Team burnout or internal dysfunction
Scaling businesses hitting a ceiling
Embedding qualification frameworks like MEDDPICC
New to role or managing board/stakeholder expectations
Lets Talk
If you’re a CRO or Sales Leader ready to amplify your leadership and scale with clarity, I’d love to support you.
How Coaching Helps
Changing behaviours
Sharpen strategy and simplify focus
Build leadership team alignment and resilience
Drive effective deal, team & stakeholder leadership
Clarify where to lean in — and where to let go
Accelerate personal impact as a commercial leader
“Erlend helped me cut through the noise and focus on what mattered — not just in our revenue plan, but in how I led my team. It’s the clearest I’ve felt in years.”